Ego needs a new color scheme. The grey and black make the tools look like toys. All the other manufacturers are in the red, orange and yellow in your face colors. If you want to be associated with enthusiasts or professionals, the tools need to look the part.
Black and grey is what initially attracted me to Ego. The colors made it look like a serious tool. Just like my black Husky tool chest, and my black and grey Gladiator cabinet. They scream quality. Steve